Following last week's shock news that Apple is pulling out of its only UK show (see "Apple confirms Expo exit"), hundreds of readers have emailed Macworld Online to register their "disgust" at the news. Apple Expo 2000 - still scheduled to take place from March 31 to April 1, 2000 - is now without its principal sponsor and attraction. Here's our second round-up of UK user reaction.
1) If Apple think they can desert UK users, why don't UK users desert Apple? Boycott all Apple hardware and software until Apple agrees to attend!
- Steve Day
2) How reassuring to learn that, deep down, where it matters, Apple is just as short-sighted, arrogant and ridiculous as ever. Because English is the business language, the common glue, used throughout Europe for communications between the nations of the European Community and beyond, an Apple truly dedicated to its customers and prepared to market the event properly could reasonably expect to attract many thousands of visitors, not only from the UK, but Germany, the Netherlands, Belgium, Sweden, Denmark... You have HEARD of these places, haven't you, Steve?
The Paris Expo is a great idea, but the rest of the world speaks at least a little English. The UK expo therefore has the potential to be the biggest Apple event this side of the Atlantic (you know, Steve, that big bluey-greeny thing off New York). Your average Swede, Dane, German or Italian may not be too hot at French, whereas English may well be his or her second language. And such countries are, these days, a train-ride away.
I had my ticket to visit the Paris Expo in September, only changing my mind when I read about Apple's appearance in the UK early in 2000. Silly me. How many others are there like me who have not been to an Apple-attended show since before the
advent of the G3?
Trouble is, the people who truly have something to moan about are those companies that design and manufacture the peripherals and software - those who use such exhibitions to promote and sell their Mac wares - and of course, the resellers. If Apple is a no-show, how many visitors will bother to attend at all? Treated in such a shoddy fashion, one could not blame these businesses for turning their backs on Apple in just the same way as Apple has turned its back on them? And without these companies you have no show, no customers and, in time, no Apple sales worth a light. Another nail in the coffin, Steve.
3) I think Apple ought to reconsider. It's not too late. Remember, we supported Apple when it needed it the most. Do you want to keep an installed base of customers? Are you thinking of going out of business?
- Gil Whaler
4) As a primary teacher in Norfolk, it is clear that Apple's are on the way out in education in this county.
My headteacher recently commented "They're a lot easier to use but not compatible with the county system. You can't buy them!"
Perhaps the decision not to support Apple Expo represents an understanding of this underlying position. I see they have lost the top spot to Dell in the US education sales.
Either way much as I enjoy using an Apple at home, I have to cope with Windows 95 and 98 at school. I guess we're still paying for all those years of mismanagement despite the arrival of the iMac.
- Mike Ball
5) For Apple not to show is a slight to ALL Apple users everywhere. There is no excuse. Until recently, Apple has been delivering on its goals... it looks like the fast moving Apple rocket has blown apart into a million pieces and the British are left to pick them up. I don't even think Microsoft would do something THIS STUPID.
I really hope Apple reconsiders.
- A concerned Apple user
6) After the recent disaster of the G4 downgrade, you would think Apple would get their act together. Unfortunately their business side is still as incompetent as ever. I guess it will take a while before they realise that if they want computers to be a consumer device, they will have to start treating consumers as retail has. They don't seem to realise that they are also a service industry.
- Ed Kegley
7) Well, it was booked for APRIL 1st - we're all fools for believing it. My order for the 400 MHz PB is now on hold.
- Kevin Yao
8) I have been a loyal professional Mac user since 1986 and have put up with a considerable amount of aggravation - and elation - during those years. I am currently awaiting delivery of a G4 and Cinema display which is costing a pretty penny. I had to travel to Paris in order to see the new machine because Apple doesn't seem to think it worthwhile providing British users with the opportunity to view new products close-up.
Amazingly, my local Apple dealer has recently asked if they can send staff around when it arrives because it will be their only opportunity to see a Cinema display! Now we hear that Apple has decided to pull out of Apple Expo 2000. Perhaps we should consider taking a lead from British farmers and boycotting all things Apple until Steve Jobs comes to his senses!
- John Hammond
9) This is totally insane! If Apple won't support its own show, who will. After not buying a new Mac for years, a couple of months ago I bought a G3. First, I find that I cannot upgrade it to a G4, then Apple cancels all G4 orders anyway (which makes me feel a little better, but...), now Apple pulls out of the Expo. I feel I wasted my money recommitting to Apple. Never again!
10) I came to Apple with the introduction of the iMac, and have found myself converted , enthusiastic and a vocal supporter to friends and my employer of all things Apple. I'm not easily moved to write or vent my feelings, but the contempt which Apple appears to view its UK customers is something it may well yet regret. There is after all more to Apples' revival than its US customer base, and I feel that Apple takes for granted at its peril, that its customer loyalty in the UK is unconditional. I for one was looking forward to the show in March, to enjoy some of the razzmatazz surrounding Apple's change of fortunes and to see and handle Apple's product line and those of other developers... not to mention the opportunities for spending some money and picking up a bargain at a good price.
I for one will now re-consider my intention to purchase a PowerBook next year, and will think carefully before enthusiastically recommending Apple to friends and family. Even Apple and its Big ego CEO (excusable when customers worldwide are treated fairly and with respect) needs to reward customer and dealer loyalty. That means meeting commitments to the UK and the March 2000 show, and not treating us with dismissive abandon. Is this the end of a beautiful love story? The answer is in the hand of Apple and its propensity to forget the lessons of recent history.
- Colin McWilliams
11) Arrogance. Complete disregard for UK customer base. Another example of Apple breaking their promises. I feel angry. Frustrated. Loyal? Maybe not. A public relations disaster. Apple is losing the plot. Goodbye Mac OS, hello Windows?? I hope they can convince me otherwise.
- John O'Sullivan
12) Why Apple why? I am a typical high-end user of Mac equipment, New G3, about to buy new G4 as server (I have delayed purchase due to the price shenanigans by Apple) PowerBooks, dedicated user for 10 years, etc. But this is the LAST straw. I will not abandon the platform, but I no longer feel able to evangelize to every body else, and that is Apple's real strength - The dedication of its users.
- Matthew Weinreb