Apple today faces being swamped by angry iPhoto users demanding to know when they can expect full-feature parity with users based in North America.
International iPhoto Day of Action is a campaign urging iPhoto users to contact Apple, asking why - 13 months after launching iPhoto - it has still failed to offer full-feature parity for all iPhoto users.
Those lobbying the company will be demanding to know why iPhoto users outside North America are unable to order prints and a hard-bound album directly from within the application. Given the company's focus on the digital hub, users are being urged to ask why Apple has not fully delivered this online feature outside North America.
The campaign is being organized by Mac user and iPhoto fan "Simon P", whose Web site includes a comprehensive list of international Apple links for the convenience of those wishing to contact the company.
Simon urges his fellow iPhoto users to: "Lodge a complaint about the lack of effort and indifference in bringing these features to the rest of the world." He adds: "If everyone bombards Apple at the same time that would really send a message to it to pull its thumb out."
Sources close to Apple claim attempts to create local iPhoto solutions have been hampered by Apple management, who are looking for a worldwide partner to work with to offer the service, possibly Kodak.
The sources allege that Apple's existing deal with Kodak requires that a certain number of prints are processed each year, and that this may account for Apple's recent offer of free prints to US Mac users. They also hint that Apple wishes to seal the deal with Kodak in preference to other providers.
Of the way Apple publicizes iPhoto outside North America, Simon P said: "You will see that in many cases the page actually contains a reference to print ordering which is accompanied by an example print and envelope image to cruelly tease you."
He added: "Asia, Australia, Hong Kong and Korea are the most cruel, with actual examples of the print options. Furthermore, the page also contains this line: "...gives you the option to order high-quality prints...", at least in the English language pages".