Apple claims Final Cut is "rapidly becoming the preferred video-editing system for companies creating trailers and commercials for Hollywood's biggest movies".
Four leading movie-trailer companies - the Cimarron Group, Trailer Park, Aspect Ratio and New Wave Media have switched to Apple's video application this year. Final Cut has already been used to create trailers for movies such as Planet of the Apes, Lord of the Rings and Training Day.
Bob Farina, CEO of The Cimarron Group, said: “By replacing our outdated non-linear edit systems with 18 Final Cut Pro editing suits, we are able to maintain our state-of-the-art technological edge while realizing significant financial savings.
"More important, we gained the ability to share media on a compatible platform with our Print and Interactive divisions, saving our clients time and money.”
Philip Gershwin, manager of information systems at Aspect Ratio also praised Final Cut: "This year, we've moved more than 80 per cent of our editing suites from Avid systems to Final Cut Pro suites. We made this decision because we love what Final Cut Pro has to offer us for an unbeatable price. This includes an intuitive interface and the flexibility we need to work with all data formats.”
More praise too from Alan Baral of New Wave Media: "Final Cut Pro offers a lot of power and flexibility for the money. With graphics as integral to movie trailer production as it is, it is a huge bonus that we can assemble graphics while running the software, save spots as QuickTime movies and lay them off to FTP sites."
“We’ve been working closely with Apple since it first introduced Final Cut Pro,” said Tim Nett, CEO of Trailer Park. “Final Cut Pro gives us the audio capabilities we need when working on a movie trailer. We chose it because it gives us a higher quality product for a lot less money.”
Apple's Final Cut Pro 3 ships this month, and costs $999. UK pricing hasn't been announced yet. The company yesterday began selling Final Cut Pro 2 and DVD Studio Pro 1.1 together for a combined price of £999 - a saving of over £400 on the previous price charged for these earlier version applications.