Fortune Magazine has declared Apple's iTunes Music Store its 'Product of the Year'.

"With the success of its iTunes Music Store, Apple is almost single-handedly dragging the music industry, kicking and screaming, toward a better future," it writes.

The piece looks at the history of music online, explaining the part Napster served in proving that "tens of millions" of consumers were eager for such services. "They just weren't inclined to pay for it, which led music companies to believe that the Internet was the superhighway to ruin and that most Internet users were thieves," it writes.

That delicate political situation makes Apple's achievement with the service "impressive from both a diplomatic standpoint and a technical one," it writes.