Apple UK is offering an iPod Connection deal for its online customers.
The company is offering a free Monster iCable with every 15GB, 20GB and 40GB iPod purchase until June 6.
The cable "incorporates Monster Cable's latest audio cable technologies for digital music" – essentially you use it to plug an iPod into a stereo system.
The cable usually costs £19.99 from the Apple Store. The deal isn't yet available through Apple's independent resellers.