Telewest will offer free installation of its UK Blueyonder broadband service from tomorrow.
Customers who subscribe to the service in October can take advantage of the deal.
Telewest Broadband director of Internet services Chad Raube said: "People get confused by separate line activation fees and extra hardware costs associated with ADSL providers. With our free cable installation, it won't cost a penny, and there are no strings attached."
The offer ends on October 31. Monthly charges start at £25 for the 512Kbps service. Call 0800 953 5354 or visit Telewest's Web site for details.