Google has quietly launched its 'Personalized Homepage' service for UK users.
This new feature combines Google's search functions with content found across the Internet, offering users a personalised one-stop portal to the information they choose to use.
"The Personalised Homepage is the first of a number of approaches we're exploring to make personalised information more accessible and useful," said Google in a statement.
Users can assemble feeds to the information and other content they want, such as news headlines from Google News, weather information and feeds from sites such as BBC News, Reuters, or even Macworld UK.
They can drag and drop "sections" in order to arrange the page the way they want it. Once created, users can view their personal page simply by logging into their Google account.
"Stay tuned as we roll out more efforts to make personalised information more accessible and useful," the company said.