Google UK has revealed Froogle Mobile, a price-checking service for mobile phones.
Based on Google's search technology, the service offers Froogle's full complement of price ranges and comparison and shop and product ratings and reviews.
The service means high-street shoppers can quickly check to see if a better bargain is available online.
Features include: Customizable search preferences; the capacity to search by store, category or price; the ability to compare product prices across stores.
Users can also access ratings and reviews of online stores, and check product ratings (1-5) on electronic goods only.
Google says it doesn't accept payment for product listings.