Apple's iPod continues to gather profits for its third-party ecosystem of developers. reports on local iPod peripheral vendor, Griffin Technology. That firm's marketing director Sharp Emmons explained: "Two things that Griffin noted about the iPod: (it) was marketed and sold as an MP3 and music device, but it's also a storage drive and a power source.''

The Tennessee-based company was founded in 1992 by Paul Griffin, to make connectivity peripherals. The company then focused its business on Apple.

The founder of the world's first iPod product-focused web site, iPodLounge, explained Apple's product has "become a cultural icon".

The product is in use across social strata - from students to local government officials, the report observes.