A US paper is drawing parallels between early Apple and Google, suggesting that Google, like Apple, is likely to fail in its dream of being a "hip, iconoclastic, enlightened, good multinational corporation".

The Baltimore Sun states: "Like Apple in the 1980s, Google proposes that it will challenge stale wisdom, fight evil and usher an envious corporate America into sunlit pastures.

"Good luck, Google, but the odds are against you. Apple had the same dream. These days Apple is just another Standard & Poor's 500 member trying to hit quarterly earnings targets."

Sincere imitation
The article draws a number of comparisons between the two companies, including the suggestion that Google's decision to sell public stock is the modern equivalent of Apple's 1984 advert.

Statements made by the respective company co-founders, Apple's Steve Jobs, and Google's Larry Page, are highlighted, including Page's recent claim that "Google is organized around the ability to attract and leverage the talent of exceptional technologists and business people. We have been lucky to recruit many creative, principled and hardworking stars".

This echos Jobs from 1985: "We attract a different type of person – a person who doesn't want to wait five or 10 years to have someone take a giant risk on him or her, someone who really wants to get in a little over his head and make a little dent in the universe."

Similarly, this year Page said: "We believe strongly that in the long term, we will be better served – as shareholders and in all other ways – by a company that does good things for the world even if we forgo some short-term gains."

Just like Jobs, back in 1985: "Everyone here has the sense that right now is one of those moments when we are influencing the future. Most of the time, we're taking things. Neither you nor I made the clothes we wear; we don't make the food or grow the foods we eat. Very rarely do we get a chance to put something back into that pool. I think we have that opportunity now."