Apple, Yahoo and eBay have announced their support for a charity fundraising event to help kids in war-zones.
The three companies plan to join up to support Quincy Jones' "We Are The Future" concert, which takes place on May 16 in Rome's Circus Maximus. The event will be televised worldwide and also webcast. While raising funds, the event also aims to publicize the high mortality rates afflicting children in war zones.
Quincy Jones said: "A lot has changed in the nearly two decades since I was involved with the 'We Are the World' project. Among the biggest changes is the rise of the Internet as a means to bridge the global village. We are therefore pleased to have the involvement of some of the biggest players in the digital age helping us for this most worthwhile cause."
Apple will be the exclusive online distributor for the benefit single for the event with a "portion of the proceeds" going to the charity. Rob Schoeben, company VP applications marketing, said: "Apple is proud to participate in this project and hopes that by making the 'We Are the Future' single available on the iTunes Music Store we can help raise money to benefit this worthwhile cause."
While the event is free, proceeds from the concert's broadcast and related merchandise sales will benefit "We Are the Future" projects, which include the creation of child centres in six cities worldwide. The first centre opened April 8, 2004 in Kigali, Rwanda. Others will open later this year in Ethiopia, Eritrea, Sierra Leone, Afghanistan, and on the West Bank.
The line-up includes Eve, Norah Jones, Alicia Keys, Patti Austin, Josh Groban, Juanes, Andrea Bocelli, Herbie Hancock, Zucchero, Youssou N'Dour, the casts of Stomp and Cirque du Soleil, Take 6, Angelique Kidjo, Carmen Consoli, Karina, Kazem Al Sahir, Khaled, Noa, Rifat Salamat Ali Khan, Simon Shaheen, Tarkan, and Soundz of South Africa, among others. Celebrity presenters include Oprah Winfrey, Angelina Jolie, Naomi Campbell, Chris Tucker, Francesco Totti and Serena Williams, among others.
eBay will host an auction of celebrity memorabilia to benefit the charity while Yahoo will offer the webcast.