IBM has begin podcasting shows featuring its researchers' views about the evolution of technology in various fields.
IBM hopes its podcasts, available on the investor relations section of its website, will help investors see beyond financial figures to better understand the company's broad research interests and expertise.
"Podcasting is extremely portable and accessible, and can convey information in a way that's easier to absorb than in a lengthy document," said IBM spokesman John Bukovinsky. "This follows a pattern of trying to give investors insight into the company by looking at what we think is a strength, which is our ability to understand diverse industry segments."
IBM has posted podcasts before for employees on its internal network, but this series marks its first public experiment with the format. The debut segment, titled "IBM and the Future of Driving," explores the changing ways in which cars are built, driven and maintained. It features IBM's automotive software program director and a company research scientist who is studying automotive speech recognition and telematics.
IBM won't release podcasts on a fixed schedule, but it expects to post another ten or so before the end of the year, Bukovinsky said. Planned topics include IBM's takes on the future of shopping, health care, banking and the home.
"We'll cover a variety of subjects," Bukovinsky said. "They'll be a look ahead at where we see a convergence of business issues and technology solutions."