Elitegroup and Pou Chien (a shoe manufacturer with interests in the IT industry) together purchased a 40 per cent stake in Alpha-Top in April. At that time, the companies announced plans to "maintain an aggressive low-cost, low-price strategy to win customers". They believe that price is the most important factor determining which manufacturers will succeed in the market.
Bloomberg reports that the acquisition is seen as a way into the consumer notebook computer market.
A Barits Securities analyst suggests that Alpha-Top's business relationship with Apple is an invaluable element of the deal. Apple's iBook accounts for 90 per cent of the company's sales. Elitegroup will also take on all of Alpha-Top's debt liability.