Apple CEO Steve Jobs has confirmed he will stay out of politics because there are more Democrats than Mac users.

Regarding his rumoured role as economic advisor to John Kerry, Jobs told the Wall Street Journal's Walt Mossberg: "I called Kerry up and said that I've had a little bit of experience with advertising and I'd be glad to help him on advertising. Then a week later I read that I was an economic advisor. I've offered to be involved in the campaign. We'll see what they take me up on.

"People have said that I shouldn't get involved politically because probably half our customers are Republicans – maybe a little less, maybe more Dell than ours. But I do point out that there are more Democrats than Mac users so I'm going to just stay away from all that political stuff because that was just a personal thing."

The Always On network has published a series of reports based on the interview between Mossberg and Jobs during June's D: All Things Digital conference. As well as Jobs involvement in John Kerry's campaign to be president, the latest report also looks at Jobs' role at Pixar.

Jobs discusses how he divides his time between Apple and Pixar where he is also CEO. "I'm in touch with both companies pretty much all the time. It all depends. When we have a movie coming out at Pixar, I'm there more, but I don't direct the movies."

Jobs goes on to hint at how there is a lack of understanding between the movie industry and technology industry. He explains: "People from technology don't understand the creative process that these companies go through to make their products, and they don't appreciate how hard it is. The creative companies don't appreciate how creative technology is. They think it is just something you buy. So there is a gulf of understanding between the two."