Apple is screening advertisements for its new iMac on UK Television.

It depicts a pedestrian walking past a shop display featuring the computer. The advertisement – that focuses on the LCD iMac's manoeuvrability – shows the passer-by startled by the iMac's ability to mimic his movements.

Pixar Studio Animations has also made two short films featuring the new LCD iMac entitled SuperDrive and Dance.

The demand for iMacs continues to href="">vastly outstrip supply due to production problems.