Apple and Pixar CEO Steve Jobs is celebrating incredible first day US sales for his latest Pixar film, The Incredibles.

A total of 5 million DVD and videos were sold yesterday in North America.

Jobs told Business Wire: The superheroes at Pixar who created The Incredibles have made it even more thrilling in this extraordinary DVD release. We are gratified that millions of fans have rushed to add Pixar's latest film to their home entertainment collections."