International Exhibitions and Conferences (IEC), owned by AppleOnline, has confirmed it will organise a UK Macintosh show in September.
The show, which will be held at Islington’s Business Design Centre, London, is provisionally booked for September 29 and 30.
Farhad Alaadin, Executive Director of AppleOnline, said: "We need an Expo, we intended exhibiting at the official Mac Expo, and were very disappointed when Apple cancelled its appearance at the last show. We thought, why not do our own show?
"The first show will be in September, but we are considering running two – one in the south in London, another in the north, near Manchester. We believe that there is a large Mac presence in the North of England, particularly in the Manchester area. We don't intend running two in the first year, though.
"We are not keen to make money for its own sake, we’ll be charging £10 for tickets, but giving away 5,000 tickets to the first 5,000 who pre-register online. We would like to make it sustainable – we are taking expert advice on things, as we want to create an event with both quality and content."
The show, it seems, has been in the planning stage for a year, and Alaadin expects it to feature most major vendors in the UK Mac market. Exhibitors have not yet been confirmed, as the company wanted to clarify various legal issues regard the show, as a result the show will be called The Expo 2000, and will be a "show dedicated to the UK Mac community". Alaadin continued: "We are determined to do it, and we will do it."
Alan Afrasiab, Managing Director of AppleOnline, said: "We are really excited about this opportunity to meet our customers face to face. The Expo 2000, and its annual successors, will be a great way to gather the whole UK Mac community together."
Apple’s UK public relations and corporate affairs manager, David Millar, was unavailable to comment at the time of going to press, Alaadin said he has received positive statements from his Apple UK sources.