InfoGrames, the game publisher and distributor that recently took over GT Interactive, claims it is set to revolutionize the gaming experience.

The company’s president Bruno Binell outlined the strategy in a keynote speech at Milia, the consumer entertainment show, in Cannes.

The company launched a new subsidiary called which, according to Binell, will regroup all the existing assets, investments, designs , and franchises into one unique international umbrella. The benefit from this restructure is the company’s investment in, a site where visitors can find information, and online games and gaming rooms. The investment sees now owns a 50 per cent share in the company.

The launch is part of what Binell called a "big bang" - a shake-up of the interactive entertainment industry that will see games moving away from the static computer platform, and onto mobile devices such as PDAs and phones. In Binell’s vision, gamers will soon be able to carry on gaming wherever they are, using "human interfaces that are currently unimaginable".