Organizers have announced the attendance figures for last month’s Ipex exhibition – a giant event dedicated to the print and publishing industry and its associated services and technologies.
Attendance stood at 65,451 people during the event, which ran from April 9 to 17 at Birmingham’s National Exhibitions Centre.
Upturn imminent The Audit Bureau of Circulation is verifying these figures, which confirm the organizer’s prediction that attendance stood at just over 70 per cent of that of Ipex 1998, the last time the four-yearly event was held. Overseas visitors accounted for 36 per cent of the total attendance, and 65-70 per cent of attendees were senior personnel.
Ashley Whitworth, marketing director of show organizer IIR Exhibitions, said: “Our exhibitors told us that the quality of visitors was very high and that most of them met or exceeded their sales targets for the event. We hope that the contacts made and leads taken at the exhibition turn into solid business in the coming months, and that Ipex 2002 will mark the start of an upturn for the industry.”
A range of post-show research is presently being conducted – a report will be released in the autumn.