Demand for Apple's new video iPod matches that for its iPod nano, an analyst claimed last night.

Citing a company retail survey, Bear Sterns analyst Andrew Neff claimed the new iPod to be even more popular than its lower-priced, slimline sibling in some areas.

Neff also reports that iPod popularity is driving forward demand for non-iPod MP3 players, according to Reuters.

The US-only survey also reveals that laptops and handheld computers are selling well this year, while peripheral products such as printers and monitors are seeing slight sales softness.