Apple UK has cut the cost of iPod laser-engraving when the MP3 player is bought through Apple Store.
iPod customers can now have their chosen 54-character message engraved for just £15. Previously, Apple was charging £40 for this service.
In related news, Apple's 5GB iPod remains unavailable, "due to significant holiday demand", Apple says. The model has been unavailable at any Apple Store since late December. Its continued absence has sparked rumours that new iPod configurations are imminent.
Apple watchers say that any such launch would tie in with the launch of Apple's own music-download service. Reports suggest this service could open for business as early as next month.