Apple considered making a PDA but settled on the iPod because "music is in our DNA".

The Sydney Morning Herald has published an extract from the book Apple didn't want you to read – iCon Steve Jobs.

The extract offers history of the iPod and iTunes. From the humble beginnings of iTunes in the mind of Jeff Robbin, the creator of SoundJam, to the launch of iTunes in January 2001, the brainwave that was the iPod, and the solution to music piracy – the iTunes Music Store.

The piece includes a quote from Apple CEO Steve Jobs, admitting that the company had considered making a PDA, but settled on a music player because it had more appeal. "You can't imagine how many people think we're crazy for not doing a Palm," said Jobs, "I won't lie; we thought about it a lot. But I started asking myself, how useful are they, really? How many people at a given meeting show up with one? I don't think early cultures had organisers, but I do know they had music."

An early problem with the iPod is also revealed. When the device was on the production line it was discovered that when it was turned off it continued drawing battery power - three hours in the "Off" state drained the battery, according to the extract, lucky for Apple the problem was solved before the iPod launched.