Apple UK has begun a wave of radio advertising to push its market-leading MP3 player iPod to UK music-lovers.
The runs until mid-July on London's popular new music station, XFM, as well as on Virgin and Kiss.
Two radio spots make up the campaign, and both ads are available for listening using QuickTime.
The spots feature the voice of Apple's favourite Hollywood actor, Jeff Goldblum, star of The Fly and Jurassic Park. The ads celebrate some of the outstanding features of the iPod, with one saying: "7,500 songs - is that a typo", while the other celebrates iPod's built-in support for genres including jazz, classical, opera, funk, and soul.