Apple's iPod mini continues to impact on US consumers with CNN reporting the music players are becoming this year's Mothers' Day gift of choice.

The iPod mini continues to sell well on Amazon, the report explains: "We've been selling out of the iPod mini as soon as we get them," Frank Sadowski, vice president of consumer electronics at Amazon, told CNN.

The report explains that electronic devices are becoming ever-more popular as presents for mums, as manufacturers move toward building easier-to-use gadgets.

Sadowski said: "I think one reason for this trend is that manufacturers are at long last realizing that complexity in consumer electronics is not necessarily a good thing. Women like intuitive products that are easy to use."