Apple's iPod has claimed yet another award - this time from What HiFi magazine.

The 20GB iPod won 'Product of the Year' status in the 'Personal/Portable products' category of the magazine's Sound and Vision awards for 2004.

Apple beat off competition from the following products to snag the award: Rio Nitrus, the Sony D-NE10, Archos AV400 and Pure Evoke-1 XT. Also in this month's issue is the company's 'What MP3?' guide, a free guide including a rundown of the latest devices and music download services.

What? HiFi will run its annual Sound and Vision show at London's Novotel West and Convention Centre between November 5-7. Apple will exhibit at the event.