Apple today launched its European iTunes Music Store, launching in Austria, Belgium, Finland, Greece, Italy, Luxembourg, Netherlands, Portugal and Spain, complementing its existing UK, France and German stores.

The service offers all existing iTunes Music Store features, including iMix. Tracks cost €0.99 per song. Apple also confirmed it will launch iTunes Music Store Canada in November.

Apple's vice president of applications, Eddy Cue, said: "We’re excited to bring the iTunes Music Store to even more music fans across Europe, and with this expansion we now reach customers in almost 70 percent of the global music market.

"iTunes is the world’s number one online music store, with more than 150 million downloads and over 70 percent market share in the US and UK.”

The EU iTunes Music Store features over 700,000 songs from all four major music companies and more than 100 independent record labels and exclusive tracks from a wide variety of leading worldwide artists.

The EU iTunes Music Store gives users the ability to play songs on up to five personal computers, burn a single song onto CDs an unlimited number of times, burn the same playlist up to seven times and listen to their music on an unlimited number of iPods.

The software is available for free download from Apple.

Apple CEO, Steve Jobs, Bono and The Edge will appear on CNBC between 2-3pm (Eastern time).

Apple has also launched its iPod Photo, and a special limited edition, black, U2 iPod.