Apple’s iTunes Music Store in the UK is engaged In yet another new music marketing initiative, this time with Jamie Cullum.

Cullum’s new album “Catching Tales” ships on September 26. The release features new mixes of older songs and the new single (a collaboration with Dan the Automator) called "Get Your Way".

In a special iTunes pre-release deal - and an iTunes first - Jamie Cullum fans can order a special digital deluxe version of the album.

The deluxe version ships with a selection of extra digital items, including: a digital booklet; the video of the single “Get Your Way” and an exclusively filmed performance from Cullums recent six day stint at Ronnie Scott's Jazz Club in London.

This is the first time that iTunes have bundled a live session with audio and video in Europe.

A new section - ‘Great Albums at Great Prices’ has also appeared on iTunes which suggests Apple is preparing to launch cut price digital album sales, presumably in conjunction with selected labels.

Some albums listed here cost as little as £5.49.