Apple's vice president of industrial design Jonathan Ive has been proclaimed a 'Hero', winning a prestigious BIMA award.

The annual BIMA (British Interactive Media Association) awards are recognized as the preeminent awards for the UK's interactive digital-media industry.

Other BIMA award winners included Sky News Active, Lynx Pulse, and Ladbrokes.

Judges included Desiree Collier, head of creative at Capital Radio Group, Siobhan Fahey, founder of online business and also a founder member of bands Bananarama and Shakespeare's Sister, and Ailsa McKnight, head of marketing and channel strategy at Camelot Interactive. Alasdair Scott, founder of, was this year's awards chair.

The event was held at the Grosvenor House Hotel and was hosted by Simon Amstell of T4's PopWorld.

Philip Smith, editor of Revolution, said: "In its 19th year, the BIMAs – and the winners – are more important than ever for all of those involved in the sector. Together, they provide a wealth of arguments to support the idea that creativity in the digital age is not only alive, but positively thriving."