Jonathan Ive, the man behind the design of the iPod and other Apple products, has been named the most influential British cultural figure of 2004.
The Apple-employed British designer beat the likes of J K Rowling (second place), Ricky Gervais (third place), Ewan McGregor, Catherine Zeta Jones, Graham Norton, and Ant and Dec to the title. The list contained 50 faces of British culture in 2004.
The list was compiled by fashion, film, media and design experts for BBC Three's Top 50 Cultural Movers and Shakers which will screen tomorrow at 9pm.
Discussing the announcement, The Independent comments that Ive's "face is unknown to the public but his designs have rapidly become icons and changed the way we use computers and listen to music".