Apple's head of industrial design Jonathan Ive has won yet another design award, this time from UK design magazine, BluePrint.

Ive and his team at Apple won in BluePrint's 'Product Designer of the year 2004' award. Ive's success was declared to a packed awards party at the 291 Gallery on Hackney Road on Wednesday February 25.

BluePrint had asked its readers to declare their nominations in the category in its brand new BluePrint Sessions awards. The title asked its readers to nominate contenders in four categories: architect of the year, interior designer of the year, graphic designer of the year and product designer of the year.

The top three most-nominated designers in each category were placed on the shortlist for that category. They were then asked to nominate an advocate to speak for them during an evening of discourses to a packed conference hall at London's Royal Society for the Arts (RSA).

Ive's corner was argued by Mac evangelist Stephen Fry to a collection of 250 BluePrint readers, who asked questions and then voted for the winner. Fry said: "Good product design should be judged by the 'lick' test and whether it gives you a 'stiffy'". He observed, "Apple delivers on both counts."

Jonathan Ive was up against Tord Boontje and Marcel Wanders.

BluePrint will carry a major feature about the awards in its April edition. More information follows.