Focused on Apple's award-winning product design, Jobs said the “scariest” part of his work is the product launch: “Do you take the time to get it exactly right and risk messing up the launch and sales next quarter? Or do you rush ahead and accept less than the best?”
He explains: “That's the moment of truth, whether you really care about design as a company.”
Apple's design team scooped awards for the fourth year running this year – three silvers for the iBook, iPod and Titanium PowerBook G4 and a gold for iPod at the D&AD awards.
Design Week also interviewed Jonathan Ive, Apple's vice president of industrial design. The driving force behind the design of the iBook, iMac, iPod and PowerBook, is modest about his achievements: “It’s a victory for caring about making the best computer or portable MP3 player.”
The interview appears in the May 30 edition of Design Week (£2.40 at newsstands).