Steve Jobs has been described as "a management Picasso" by US business journal Business 2.0.

The Apple and Pixar CEO is described as: "A visionary whose bold ideas arrived at an early age." The flattery continues: "He created the PC industry. He's edgy and brilliant."

The ego-boosting comments are part of an article entitled "Management secrets of the modern masters", published in the current edition of the print magazine.

The magazine argues that all intellectual activity breaks down in two ways; Picasso-like bold, conceptual thinkers who peak early and innovate in dramatic leaps; and Cézanne-like patient experimentalists who gradually improve with age.

Jobs is lumped into the Picasso category with Netscape co-founder Marc Andressen, Napster co-founder Shawn Fanning and Microsoft's Bill Gates. In the Cézanne camp sit Intel CEO Craig Barrett, eBay CEO Meg Whitman, Colgate-Palmolive CEO Reuben Mark and General Motors CEO Richard Wagoner.

Picasso featured in Apple's original Think Different billboard campaign, along with some of the 20th Century's other great figures from both arts and science, including Einstein and Alfred Hitchcock.