Blizzard Entertainment is to stage a worldwide invitational gamers tournament in Seoul, South Korea, in January.
The Blizzard Entertainment Worldwide Invitational will be "a truly global event for gamers," trumpets the company. It will feature a Warcraft III tournament between players from Asia, North America, and Europe – with a prize of $40,000.
The event will also feature some of the world's top StarCraft professional gamers, theatrical and musical performances, a Blizzard cinematic film festival, and character-costume contests.
Blizzard Entertainment president and co-founder Mike Morhaime said: "Blizzard has a tradition of providing gamers with a high-quality entertainment experience, and we hope to continue that tradition with this event."
Blizzard says the choice of venue reflects its "appreciation of and ongoing commitment toward Korean gamers and will serve as a celebration of the company's great success in Korea".
The event will be held from January 15-18 at the COEX Exhibition Hall, and will be televised.