LaCie has introduced a new external drive designed by Neil Poulton, dubbed the 'Hard Drive'.
The all-black enclosure features a blue LED light at the bottom, giving the product a modernist and unusual design. The drive is quiet - there's no fan - and available in capacities up to 1TB. 320GB, 500GB, 750GB and 1TB capacities are available.
The Hard Disk connects to Macs and PCs using USB 2.0 and ships with LaCie's '1-Click' Backup Software for PC and Mac. Also provided, the LaCie Setup Assistant, a new utility that optimises the drive according to your needs and automatically copies the manual and utilities to the computer.
Jim Nirman, LaCie sales manager explains: "This user-friendly, trendy looking device offers maximum storage capabilities for a desktop drive that is one of the most compact designs on the market today. The integrated blue LED adds a science fiction dimension not common with other drives."
"The idea was to design a polished black marble slab. Mysterious. Impervious. Black mirror finish. Giving no idea to its function," said Neil Poulton.
The Hard Disk, Design by Neil Poulton is available now in Europe with suggested retail prices starting from £69.