Paid music downloads have climbed over 150 per cent as of July 2004, new figures reveal.

While some analysts have said downloads are slowing, figures from Ipsos Insight show that digital music downloads are becoming increasingly mainstream among US tech-savvy broadband users.

In fact, 35 per cent of US downloaders aged 12 or more had paid to download a song - 150 per cent more than in late 2003 - or "roughly 20 million US residents".

The debut of new services, and litigation by the recording industry has sparked interest in downloading, consumers are, "experimenting with the legitimate online methods of music acquisition currently available,” Ipsos-Insight vice president Matt Kleinschmit told Digital-Lifestyles.