Lexmark has launched the Optra E312 and Z52 Color Jetprinter, both printers offer Mac compatibility as standard.

The Z52 Color Jetprinter is an inkjet printer offering 2,400-x-1,200 dpi in black and colour across all media types. USB and parallel cable connectivity are included, and the printer can print at 15 pages per minute in mono and seven pages per minute in colour. It comes with a "ColorFine" print driver for "Web-smoothing" – which improves printing from the Internet, according to the company. The Z52 costs £118 (excluding VAT).

The Optra E312 monochrome laser printer is built to "reflect the style" of Apple's computer range. It features 4MB memory, a 67Mhz processor and a ten page per minute print speed. Lexmark ink cartridges promise 6,000 pages per cartridge. PostScript, USB and Mac drivers are also supported.

Lexmark has also announced its new pricing strategy, "less is more." The company is beefing-up its call centre support, and is delivering a wide range of aggressively-priced printers to the market as Lexmark drives to seize more market share.