Broadreach Networks has built a wireless Wi-Fi zone across London's West End.

The zone extends from Piccadilly Circus to Leicester Square

Magnus McEwen-King, CEO of Broadreach said: "We want to remove the barriers to Wi-Fi, and this hotzone shows that it is possible to bring wireless Internet access to a much wider area than ever before.

"Because Wi-Fi provides Internet access on the user's terms, we have seen support for, and use of, wireless hotspots increase rapidly. However, we strongly believe that Wi-Fi Internet access could be simpler and easier," he said.

The company is offering free Wi-Fi access across the UK until the end of the year.