The iMac G5 is "lovely" but Apple would have been wiser to introduce a cheaper, screenless Mac model.

BusinessWeek's Stephen Wildstrom thinks: "Apple may be blowing an opportunity to expand its market."

"With any real improvement in Windows at least two years away, I think Apple could shake the industry by offering, for $700 or less, a PC-like Mac box for which consumers would provide their own displays.

"The company wouldn't have to scrimp on features or quality; the unit would lack the elegant design of the iMac G5, but it would still be a Mac. Given Apple's obsession with beautiful but expensive industrial design, there is almost no chance we'll ever see such a product. And that's a shame, both for Apple and for its prospective customers," Wildstrom writes.