Thanks to software like iMovie, Mac users are becoming "mini-Spielbergs", suggests a newspaper report.
From Jonathan Caouette, the 28-year-old who used iMovie to make an award winning movie about life with his "troubled mother", to those who spend Saturday afternoons using iMovie to transfer camcorder footage into professional looking family movies, a "digital do-it-yourself" revolution is happening, writes USA Today.
The report states that the combination of "accessible tech tools and pervasive Internet usage has touched off a do-it-yourself revolution in movies, music and art".
These "do-it-yourselfers" are "fuelling demand for new computers, peripherals and multimedia production software, and typically are the first to try out the latest camcorders, audio recording gear and playback devices", writes USA Today.
They are also beginning to "rattle the Hollywood aesthetic", notes the report. Chris Kentis, part of the team that created hit movie Open Water on a PowerMac G5 using Final Cut Pro, said: "We wanted to expose a sense of realism and immediacy. The whole point was to use the affordable technology and give the audience a real experience, something Hollywood doesn't seem interested in doing right now."
Music sounds it out
Digital do-it-yourselfers are also becoming engaged in the music industry. For example, PureVolume.com has attracted about 112,000 unsigned bands to post bios, gig updates and free original songs. The Web site draws 400,000 unique visits a day and boasts more than 137,000 self-produced songs available for free download.
PureVolume co-founder Mitchell Pavao said: "These bands have always been out there. The difference now is they can finally get to the audience they've been craving."
Los Angeles-based singer-songwriter Gary Jules told USA Today: "There are a lot of completely unnecessary smoke and mirrors in the music industry. The more the technology advances, the more musicians learn about how to do it themselves, the better it's going to be for everybody."