Apple UK has published a page detailing its Macintosh Solutions Consultants programme.

The programme involves placing Apple-trained sales assistants in selected UK retail stores, to give expert advice on the Mac. Plans to implement the scheme were reported in the April 2003 issue of Macworld UK.

Apple's move is designed to answer Mac users' criticisms that PC World staff recommend PCs to customers, even though it stocks Macs, and is itself part of Apple's international exercise to improve the Mac-buying experience.

The company has Macintosh Solutions Consultants in selected outlets of PC World, John Lewis, and Selfridges stores. Apple will be installing Consultants at more stores over the next six months.