MacExpo will host a games zone for the first time this year.

Though last year's show did feature games stands, the games zone is a new development that Mac Expo Events show director Richard Hease thinks will pull in the crowds. He said: "We expect the games zone at MacExpo to be a huge success.

"Looking at last year’s visitor numbers and the impact the games zone had at AppleExpo Paris, we believe this area will be a massive hit with our visitors".

A report by US market researchers, DFC Intelligence, claims that around 114 million people are forecast to be gaming online by the year 2006.

Avid gamers will get the chance to pit their wits against some of the most popular games available, including Medal of Honor:Allied Assault, Jedi Knight 2:Jedi Outcast and Aliens vs Preditor 2.

The exhibition will also host a series of free seminars in the Digital Live theatre. Apple representatives will offer a seminar called "Organize your music", illustrating the Macs's place in that with help from Apple's iTunes and iPod.

The organizers explain: "As the Internet is being surfed like a jukebox, digital downloads are the new trend".

EMI senior vice president of new media Jay Samit told the BBC: "Digital delivery offers a tremendous opportunity for artists, music fans and retailers and EMI is committed to being a leader in making high quality digital downloads available to consumers."

Half price tickets for the show are available to those pre-registering on MacExpo's Web site.