MacExpo will focus on the digital home, along with the full plethora of professional Mac usage.
Apple's 385-square metre stand is situated at the front of the hall on the Mezzanine level. Apple UK's managing director, Mark Rogers, said: "2004 has been a busy year for Apple with the introduction of many new products to the UK market: the fourth generation iPod, iPod mini, iMac G5, the iTunes Music Store, AirPort Express, Motion, the Production Suite and Logic Pro 7 to name a few."
He explained why Apple will attend the show: "We look forward to meeting and showcasing these and other consumer and professional products to our customers and the Mac community at this year's MacExpo."
Digital home by example
The show will present a new feature, The Digital Lounge is described as: "A room with all the latest cool home electronic gadgets in, everything from the latest plasma screens to wireless stereo systems, Macs, iPods and cameras". The are aims to show visitors how they can implement digital technologies in their homes through real-life examples of what can be done.
MacExpo show manager, Mark Elliott, said: "MacExpo 2004 really is an event not to be missed. With the recent launch of so many cool products, the digital lifestyle is becoming a reality."
He stressed that a move to represent Apple's consumer products is not at the cost of showcasing professional offerings from across the industry: "Whilst remaining true to our core visitors and the Mac community, in 2004 we are further embracing the digital lifestyle by providing a showcase for all the cutting-edge products out there and the stunning accessories and peripherals available."
Exhibitors include: Adobe, AM Micro, Apple, Bose, BT OpenZone, Computers Unlimited, Dreamtek, Epson, Harman Kardon/JBL, HP, Microsoft, Quark, Roku, Sennheiser, Sony.
The UK's second-ever Macworld Conference (sponsored by Adobe, HP and Quark) will also run at the show, gathering a selection of the great-and-good of the industry in one place, sharing knowledge on several key streams: digital imaging, publishing, moving images, Mac OS X and OS X system admin.
Speakers include Andy Ihnatko, and the show will be the forum for a live head-to-head between Quark XPress 6.5 and Adobe InDesign.
A two-hour digital art masterclass from Marvel comics artist, Jose Villarubia, is promised, while Photoshop guru Bruce Fraser is offering two sessions on colour management and camera RAW.
MacExpo 2004 runs November 18-20 at Islington's Business Design Centre, which will become the first exhibition hall of its size to ban smoking inside on November 1.
Opening times are from 10am until 6pm Thursday and Friday and 10am until 5pm on Saturday. Tickets cost £10 on the door and visitors can pre-register for a discount online.