HP has launched a new all-in-one at MacExpo today.
The Officejet 7410 is designed for the small to medium business market.
The company is also demonstrating its full range of workflow solutions for the professional graphics, digital imaging and small business markets.
Products on show also include newly launched all-in-one, the PSC 2710. It offers fax, scan and copy tools plus easy access to photos on memory cards over a wireless or wired network, says HP.
Expo attendees can also see the Photosmart R507 and R707 digital cameras and HP's Photosmart 8450gp dedicated photo printer.
HP Mac-connect business development manager Kevin Dobson said: "HP continually strives to develop state-of-the-art products for Mac users, whether they want to generate digital images at home or create a professional portfolio for work.
"Huge investment has been made in setting standards for quality and longevity of results and our breadth of portfolio demonstrates the progress that we have made. If you are interested in learning more please stop by the stand."
HP product manager Parvin Ahluwalia added: "HP is delighted to be a part of MacExpo this year. We have a close working relationship with companies such as Apple, Adobe and Gretag Macbeth to develop products that offer best in class colour management solutions and provide colour consistency across the entire workflow.
"HP technology allows graphics designers and photographers to achieve a high quality creative impact with their work that differentiates them within a crowded market.”
HP can be found at booth 30 – near the entrance to the Expo.