The company, which has booked the largest stand at the show, will also be showcasing its revised iBook and PowerBook G4 range. It's expected to focus on its solutions for UK education, and to put Mac OS X 10.1.1 through its paces. Also on display will be Apple's iMacs and Power Mac G4s with demonstrations of iDVD 2, iTunes 2 and its complete range of software and hardware solutions.
Apple experts Apple's UK seminars theatre was installed yesterday. Apple's hand-picked experts will offer attendees product demonstrations of its current software range.
iPod goes on sale in the UK today. The product is a perfect example of the company's concentration on repositioning its products as central to the digital-hub vision espoused by Apple CEO Steve Jobs at San Francisco's Macworld Expo in January, 2001.
The 6.5-ounce iPod can hold 1,000 songs and has a battery life of ten hours. It links up to the Mac using FireWire and can upload songs from a Mac 30 times faster than other USB MP3 players on the market. It integrates with iTunes 2, and can store playlists, track and artist information taken from the application.
The product costs £349, and is available today.