Macromedia has opened up an online store to take UK orders.
The store is part of the company's drive to launch Web sites and online ordering operations globally. The online stores are designed to cater to the needs of local audiences. They are in the local language and deal in the local currency.
Ulrich Paulin, Macromedia's director of international ecommerce, said: "Some of the fastest growing markets for our solutions are outside the United States."
Other elements of its Web presence are also being localized. The Macromedia University – an online resource for users of the company's products – is offering a free online training course in English, French and German for customers who purchase the Macromedia UltraDev 4 Fireworks 4 Studio or Macromedia Director 8.5 Shockwave Studio.