Apple’s commitment to supporting standards took its place in the spotlight this morning, as Apple CEO Steve Jobs previewed Apple’s application of Bluetooth technology in Mac OS X.

“Apple was the first to build in Ethernet, one of the first to build in USB, the first to build in FireWire, and the first to build in 802.11 [AirPort] wireless networking,” said Jobs. “Now we’re offering a Bluetooth solution that actually works and is easy to use,” he said.

The company is proud of its achievements in popularizing such standards, and now it expects that its implementation of Bluetooth will help drive adoption of that standard, too, Jobs explained.

Preview version available Apple will make a preview version of its Bluetooth software for OS X available as a free download from its Web site in April, Jobs said. The company will also release a Bluetooth USB adaptor for Macs in April, which will cost around £35.

Bluetooth is an emerging industry standard for wirelessly connecting computers and peripherals. It transmits data at up to 1Mbps within a range of about 30 feet.

Apple’s implementation of Bluetooth opens the doors for wireless exchange of data between Macs, wireless synchronization of data with Palm OS-based PDAs, and Internet access using Bluetooth-enabled mobile phones, including models from Nokia, Ericsson and Motorola.

Movies on your PDA The company last month announced a partnership with Sun and Ericsson. They plan to create a technology platform for delivering multimedia content such as movie clips and news programmes to wireless devices using QuickTime 6.

Delivering Bluetooth support is a clear signal that Apple plans to extend its digital hub strategy to take advantage of the converging telecoms, entertainment and computer markets.

The announcement of Bluetooth support for Mac OS was big news for attendees. Shinichi Rokude, a Macintosh user, said: “Definitely, Bluetooth was the big topic – I want to use it to transfer addresses to my PDA”.

Another user, Taizo Goda, said the addition of Bluetooth, along with Sony’s early-march announcement of a Bluetooth card for its Clie PDA, will mean that he can link the two devices. “Now I can buy a Clie [Sony PDA],” he exclaimed.