“I look forward to showing you some great stuff today,” Apple CEO Steve Jobs (pictured) told the crowd gathered in the Makuhari Messe Event Hall for his keynote on opening day of Macworld Tokyo this morning.
Jobs - who had swapped his trademark jeans and black turtleneck for a grey suit and silver tie - proceeded to unveil a new line-up of CD-RW iMacs in new patterned cases, and a new G4 Cube. He also announced an iTunes 1.1 update to Apple’s free music jukebox software, which now supports over 25 third-party CD burners. Jobs said that a new GeForce3 video card from Nvidia will ship for the Mac before it does for Windows PCs. And the Apple boss slashed £500 off the price of the 22-inch flat-panel Cinema Display.
Showman Jobs reveals iMac patterns “We’re offering the new iMacs in our two most popular colours, Indigo and Graphite,” Jobs told the audience. “But we also are announcing two new [pause] colours, and they’re great. They might not be what you were expecting.
“The first one is called Flower Power. Let’s take a look at it.”
The new iMac was wheeled forward on its pedestal. “This amazing pattern," said Jobs, “is actually moulded right in the plastic. It’s not an applied decal.”
The crowd applauded as the iMac spun around for a video camera close-up.
“And second,” said Jobs as Flower Power faded back, “the colour we call Blue Dalmatian.”
“I encourage you to see them in person in the Apple booth,” said Jobs. “And they fit perfectly with the digital music revolution that’s happening right now.”
“They’re all available starting today. And they are part of our digital hub strategy. They connect with iTunes and MP3 players. They burn disks for portable Discmen. With FireWire built into all of them they connect to digital cameras. And they connect to handheld organizers as well. They have iMovie so you can make movies on them and iTunes for digital music.
“We think they are a landmark version of the Macintosh.”
Global OS X During his keynote, Jobs announced that Mac OS X will be released in Japanese on the same day (March 24) as other language versions, and that it will include Japanese fonts with 17,500 characters. Later, he demonstrated that the latest version of iTools is now available in Japanese, including Japanese-language versions of iCards and Home Page.
PowerBook G4 and digital hub Jobs also showed off Apple’s new PowerBook G4, which the company released during January’s Macworld Expo in San Francisco. Apple VP of product marketing Phil Schiller joined Jobs for a shoot-out pitting a 733MHz Power Mac G4 against a 1.5GHz Pentium 4 Windows PC on a set of Photoshop transformations. The Power Mac G4 beat the Windows machine, prompting Jobs to suggest that its G4 processor was equivalent in performance to a 2GHz Pentium 4.
As he did at San Francisco, Jobs outlined his vision of the computer as the “digital hub”, an intelligent enabler of personal electronic devices such as music players, organizers, video cameras, and DVD players, etc. He then showed how iDVD makes it easy to organize, create and publish desktop movies and digital photos on consumer-level DVD.