Apple CEO Steve Jobs commenced his Macworld Expo Tokyo keynote speech at 12:34 am last night - 9:34 am local Tokyo time.

Jobs announced a mark-up of up to £100 across the range of the new iMacs, but revealed that Apple is now shipping iMacs in quantity. The company also introduced a 10GB iPod, a 23-inch LCD Cinema Display, and a USB-device that gets Macs onto Bluetooth networks when used with a forthcoming Bluetooth software update for Mac OS X. A number of software updates for iTunes and iPod were also introduced.

Follow the links below for the full stories, as news reaches us from Macworld Expo Tokyo:

Macworld Expo: iMac prices rise by £100 Reacting to component price increases, Apple CEO Steve Jobs announced a mark-up of up to £100 across its new iMac range during his keynote speech yesterday. The decision was taken against an industry-wide backdrop of rising rising component prices, Jobs explained. A three-fold increase in memory prices and a 25 per cent increase in the cost of the 15-inch monitors used in the iMac range contributed to Apple’s decision.

Macworld Expo reactions Apple’s decision to raise iMac prices in the face of climbing component prices has been largely accepted, if not welcomed, by attendees interviewed at Macworld Expo Tokyo 2002.

“Every manufacturer is going to have to do one of two things: either remove features from their products, or slightly raise the prices of their products. So we had to make this choice, and we think the configurations of the new iMacs are great. The last thing we want to do is make them less great, so we’ve decided to make price adjustments,” said Jobs.

10GB iPod and free software update Apple used Macworld Expo Tokyo to announce a second model of its iPod digital music player (£429) that features a 10GB hard drive, allowing users to pack 2,000 CD-quality songs into the 6.5-ounce FireWire-based portable player. iPod owners can now download free software that adds the ability to download and store contact lists with up to 1,000 names and addresses right alongside their music (see picture).

23-inch Cinema Display unveiled Apple unveiled its 23-inch high-definition Cinema HD Display at Macworld Expo, Tokyo this morning. The 23-inch flat panel monitor offers a resolution of 1,920-x-1,200 pixels – enough to view and edit High-Definition Television content. It lets video-editors author HDTV content in its full, native resolution.

Mac OS X to implement Bluetooth Apple’s commitment to supporting standards took its place in the spotlight this morning, as Apple CEO Steve Jobs previewed Apple’s application of Bluetooth technology in Mac OS X.

iPod, iTunes software updated Apple this morning released three updates for iPod users, and one for iTunes. The iTunes 2.0.4 update introduces expanded AppleScript support as well as improved stability and performance.
The iPod updates add more features to the product. They are: iPod Software 1.1, Address Book to iPod, and Entourage to iPod. The Address Book and Entourage updates are both AppleScripts developed using AppleScript Studio, which ships on the Developers Tools CD that ships with every Mac sold. They have been developed to work with OS X only.

Live Web video from the show floor Enthusiastic Japanese Macintosh users are running a live streaming video service from Macworld Tokyo 2002. Members of the MacDTV mailing list have joined forces to run Macworld The service began webcasting from the Expo yesterday morning with coverage of Apple CEO Steve Jobs' keynote speech.

Big show at Big Sight First day attendance at Macworld Expo Tokyo 2002 was slightly up on last year's figures, show organizers have revealed. A total of 53,766 people entered the exhibition yesterday, said Kimiko Niwa, a spokeswoman for IDG Japan.