The company has booked 360 square metres of space at the show – one third larger than last year. Show organiser Kit Brinkley confirmed that 65 per cent of last year’s exhibitors have re-booked for this year’s show. “Last year’s show bucked the trend in IT shows,” he said.
“As organizers, we are absolutely delighted that Apple has given us such early support in such a big way for this year’s show,” he explained.
Apple UK’s decision to support the event bodes well for the show. The extensive list of confirmed exhibitors includes: Channel Dynamics, Computers Unlimited, Iomega, Hermstedt, Macromedia, Microsoft, and Xerox.
Several other key companies have made formal reservations for space. It’s understood that these arrangements will be finalized in the forthcoming weeks.
Attendance last year exceeded expectations, also attracting celebrity visitors such as Richard E. Grant. More than 21,000 Macintosh users visited the show. Apple’s presence this year should seal the event’s success.
Additional events MacExpo 2002 will be larger than last year’s event. The organizers are also introducing a series of conferences – a second hall has been booked at Islington’s Business Design Centre.
The event takes place between Thursday November 21 and Saturday November 23. Admission costs £12 (adults) and £6 (children) this year, though the first 3,000 visitors to pre-register online get free admission. Registration is open now. More information is available on the MacExpo Web site.