Microsoft has acquired iView Multimedia, developer of MediaPro.
Confirming the news, the smaller developer promised that Mac support in its digital asset-management products would continue. MediaPro is available for Mac OS X and certain versions of Windows.
"Microsoft will fully support the existing Mac products, will continue to sell Mac versions of the current iView product line and will offer upgrade pricing to all Mac users of future products that may be available based on the iView products," said iView founder, Yan Calotychos.
He described the sale of his company as "an unprecedented opportunity to be even more responsive to a thriving market", and added: "Our engineering and marketing team here at iView are energised and excited to be joining the Microsoft team, and I personally will continue to be involved in the evolution of the product for years to come."
The company's sales and development teams will be based on Microsoft's Redmond campus.
"Microsoft has many exciting plans for iView's technologies and products," Calotychos promised.Find - or begin - a discussion of this story in Macworld UK's busy Forums.